Most-viewed beauty retailers on Instagram 2023

Published by Statista Research Department, Jan 30, 2024
Between January and September 2023, more than 88 percent of Instagram viewers of all posts relating to the three presented beauty retailers saw posts relating to Sephora. It is a French beauty retailer founded in 1969 in Paris. Ulta Beauty - Illinois-based beauty retailer founded in 1990 - followed second, with 10.6 percent of viewers.

Distribution of viewers of posts relating to selected beauty retailers on Instagram worldwide between January and September 2023, by retailer

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Source

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Release date

October 2023

Region

Worldwide

Survey time period

January 1 to September 30, 2023

Special properties

among posts relating to Douglas, Sephora, and UltaBeauty only

Supplementary notes

Data was extracted through Social Insider's Instagram listening tool.

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