Digital retail media ad revenue of Mercado Libre in Latin America 2022-2023

Published by
J. G. Navarro,
Jan 30, 2024
In 2023, Mercado Libre – an Argentinian online marketplace headquartered in Montevideo, Uruguay – generated an estimated 625 million U.S. dollars in digital retail media advertising revenue, up from less than 434 million dollars a year earlier. That represents an annual increase of over 40 percent. Mercado Libre, Amazon.com.br, Magazine Luiza, and Amazon.com.mx were among Latin America's leading e-commerce platforms by digital retail media ad revenue in 2023.

Digital retail media advertising revenue of Mercado Libre in Latin America in 2022 and 2023 (in millions U.S. dollars)

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Release date

January 2024

Region

LAC

Survey time period

2022

Supplementary notes

* Forecast.

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