Most-viewed beauty brands on Instagram 2023

Published by Statista Research Department, Feb 5, 2024
Between January and September 2023, nearly 40 percent of Instagram viewers of all posts relating to the six presented beaty brands saw posts relating to Huda Beauty. It is a brand launched by Huda Kattan - an Iraqi beauty blogger and make-up artist. Selena Gomez' Rare Beauty followed, with 18.5 percent of viewers.

Distribution of viewers of posts relating to selected beauty brands on Instagram worldwide between January and September 2023, by brand

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Release date

October 2023

Region

Worldwide

Survey time period

January 1 to September 30, 2023

Special properties

posts relating to Anastasia Beverly Hills, Benefit Cosmetics, Fenty Beauty, Huda Beauty, Rare Beauty, and Too Faced only

Supplementary notes

Data was extracted through Social Insider's Instagram listening tool.

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Topics

Beauty brands on social mediaCelebrity beauty brandsSocial media advertising and marketing worldwideSocial media advertising and marketing in the U.S.Brands on social media
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