During an October 2023 survey among media agency professionals who work directly on YouTube and/or Connected TV campaigns for brand advertisers, it was found that brand safety was the most important objective for their YouTube campaigns, with a score of 4.58. Ad performance and audience targeting objectives followed with a score of 4.55 and 4.54, respectively.
Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of October 2023
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MarketingCharts. (November 22, 2023). Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of October 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/
MarketingCharts. "Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of October 2023." Chart. November 22, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/
MarketingCharts. (2023). Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of October 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/
MarketingCharts. "Level of Importance of Selected Youtube Objectives for Their Campaigns According to Media Agency Professionals in The United States as of October 2023." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/
MarketingCharts, Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of October 2023 Statista, https://www.statista.com/statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/ (last visited October 02, 2024)
Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of October 2023 [Graph], MarketingCharts, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/