During a survey among business-to-business (B2B) marketers in the United States published in September 2024, around 71 percent reported a somewhat optimistic or very optimistic outlook on the usage of artificial intelligence (AI) in their industry. Less than 10 percent expressed some level of skepticism, while 20 percent remained neutral. According to the same study, U.S. B2B marketers used AI mainly for content, coding, and presentations.
Outlook on the usage of artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of September 2024
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Sagefrog. (September 10, 2024). Outlook on the usage of artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of September 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1447490/attitudes-artificial-intelligence-b2b-marketing-united-states/
Sagefrog. "Outlook on the usage of artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of September 2024." Chart. September 10, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1447490/attitudes-artificial-intelligence-b2b-marketing-united-states/
Sagefrog. (2024). Outlook on the usage of artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of September 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1447490/attitudes-artificial-intelligence-b2b-marketing-united-states/
Sagefrog. "Outlook on The Usage of Artificial Intelligence (Ai) among Business-to-business (B2b) Marketers in The United States as of September 2024." Statista, Statista Inc., 10 Sep 2024, https://www.statista.com/statistics/1447490/attitudes-artificial-intelligence-b2b-marketing-united-states/
Sagefrog, Outlook on the usage of artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of September 2024 Statista, https://www.statista.com/statistics/1447490/attitudes-artificial-intelligence-b2b-marketing-united-states/ (last visited December 30, 2024)
Outlook on the usage of artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of September 2024 [Graph], Sagefrog, September 10, 2024. [Online]. Available: https://www.statista.com/statistics/1447490/attitudes-artificial-intelligence-b2b-marketing-united-states/
