Change in 2025 budgets among B2B marketers in the U.S. 2024

Published by
J. G. Navarro,
Nov 10, 2024

During a survey among business-to-business (B2B) marketers in the United States published in September 2024, approximately 41 percent reported plans to increase their budgets for the following year. Around one-quarter (or 25 percent) intended to keep it the same, while nearly one-third (32 percent) projected a decrease. According to the same study, seven in 10 U.S. B2B marketers expressed optimism toward using artificial intelligence (AI) in their field.

Change in 2025 budgets among business-to-business (B2B) marketers in the United States as of September 2024

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Release date

September 2024

Region

United States

Survey time period

as of September 10, 2024

Supplementary notes

The source does not specify the survey type, date, or number of respondents. The presented survey date is the date of release.

The source does not provide any information regarding missing percentage points to 100.

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