According to a survey by Rakuten Insight among consumers in Asia, 85 percent of the respondents in Taiwan used an official app for a store or a brand as of November 2023. In comparison, 49 percent of the respondents in Japan used an official brand or store app in 2023.
Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory
The survey question was: "Do you use an official app for a store or a brand?"Â
Number of respondents in: China - 6,455; Hong Kong - 3,234; Indonesia - 12,472; India - 34,923; Japan - 424; South Korea - 6,483; Malaysia - 12,666; the Philippines - 14,178; Singapore - 7,301; Thailand - 19,113; Taiwan - 12,698; and Vietnam - 4,150
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Rakuten Insight. (December 14, 2023). Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/
Rakuten Insight. "Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory." Chart. December 14, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/
Rakuten Insight. (2023). Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/
Rakuten Insight. "Share of Consumers Who Use An Official App for a Store or a Brand in Asia as of November 2023, by Country or Territory." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/
Rakuten Insight, Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory Statista, https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/ (last visited December 20, 2024)
Share of consumers who use an official app for a store or a brand in Asia as of November 2023, by country or territory [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1447403/asia-official-store-or-brand-app-usage-by-country/
