Singles' Day leading skincare brands on JD.com China 2023, based on GMV

Published by
Xin Ou,
Apr 29, 2024
In 2023, SK-II generated a gross merchandise volume (GMV) of 0.45 billion yuan on JD.com during Singles' Day sales in China, the largest amount among skincare brands. OLAY followed with a GMV of 0.28 billion yuan. L’Oréal ranked the third on JD.com, with a GMV of 0.26 billion yuan. However, it realized a GMV of 2.38 billion yuan on Tmall, ranking top on the list of leading skin care brands.

Singles' Day leading skincare brands on JD.com in China in November 2023, based on gross merchandise volume (GMV) (in billion yuan)

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Release date

November 2023

Region

China

Survey time period

October 23 to November 11, 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).

The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023.

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