During an early 2024 survey carried out among app marketers worldwide, half of respondents from the Americas said they expected their ad spending to increase in 2024. In the Asia-Pacific region and in the EMEA region (Europe, Middle East, and Africa) that share stood at 66 percent.
Changes in advertising spending expected by mobile app marketers worldwide in 2024, by region
The survey was carried out among app marketer from gaming (54 percent) and non-gaming (46 percent) app verticals. The respondents came fro the Asia-Pacific region (27 percent), the Americas (32 percent), and Europe, Middle East, and Africa (41 percent). Respondents work with monthly advertising budgets of from 50,000 to over 1,000,000 U.S. dollars.
The source does not provide information about the survey type used or about the date of survey. The date provided is the release date.
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Liftoff (@liftoffmobile). (January 23, 2024). Changes in advertising spending expected by mobile app marketers worldwide in 2024, by region [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1447339/change-app-ad-spend-worldwide/
Liftoff (@liftoffmobile). "Changes in advertising spending expected by mobile app marketers worldwide in 2024, by region." Chart. January 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1447339/change-app-ad-spend-worldwide/
Liftoff (@liftoffmobile). (2024). Changes in advertising spending expected by mobile app marketers worldwide in 2024, by region. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1447339/change-app-ad-spend-worldwide/
Liftoff (@liftoffmobile). "Changes in Advertising Spending Expected by Mobile App Marketers Worldwide in 2024, by Region." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/1447339/change-app-ad-spend-worldwide/
Liftoff (@liftoffmobile), Changes in advertising spending expected by mobile app marketers worldwide in 2024, by region Statista, https://www.statista.com/statistics/1447339/change-app-ad-spend-worldwide/ (last visited December 22, 2024)
Changes in advertising spending expected by mobile app marketers worldwide in 2024, by region [Graph], Liftoff (@liftoffmobile), January 23, 2024. [Online]. Available: https://www.statista.com/statistics/1447339/change-app-ad-spend-worldwide/
