During an early 2024 survey carried out among app marketers worldwide, roughly a quarter of respondents said Apple's App Tracking Transparency (ATT) changes positively impacted their overall user acquisition (UA) performance, either slighty (20 percent) or very (four percent). On the other hand, 44 percent the changes impacted UA performance negatively.
Impact of Apple's App Tracking Transparency (ATT) on user acquisition performance according to app marketers worldwide as of January 2024
The survey was carried out among app marketer from gaming (54 percent) and non-gaming (46 percent) app verticals. The respondents came fro the Asia-Pacific region (27 percent), the Americas (32 percent), and Europe, Middle East, and Africa (41 percent). Respondents work with monthly advertising budgets of from 50,000 to over 1,000,000 U.S. dollars.
The source does not provide information about the survey type used or about the date of survey. The date provided is the release date.
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MarketingCharts. (January 25, 2024). Impact of Apple's App Tracking Transparency (ATT) on user acquisition performance according to app marketers worldwide as of January 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1447318/impact-apple-att-ua-performance-worldwide/
MarketingCharts. "Impact of Apple's App Tracking Transparency (ATT) on user acquisition performance according to app marketers worldwide as of January 2024." Chart. January 25, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1447318/impact-apple-att-ua-performance-worldwide/
MarketingCharts. (2024). Impact of Apple's App Tracking Transparency (ATT) on user acquisition performance according to app marketers worldwide as of January 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1447318/impact-apple-att-ua-performance-worldwide/
MarketingCharts. "Impact of Apple's App Tracking Transparency (Att) on User Acquisition Performance According to App Marketers Worldwide as of January 2024." Statista, Statista Inc., 25 Jan 2024, https://www.statista.com/statistics/1447318/impact-apple-att-ua-performance-worldwide/
MarketingCharts, Impact of Apple's App Tracking Transparency (ATT) on user acquisition performance according to app marketers worldwide as of January 2024 Statista, https://www.statista.com/statistics/1447318/impact-apple-att-ua-performance-worldwide/ (last visited December 30, 2024)
Impact of Apple's App Tracking Transparency (ATT) on user acquisition performance according to app marketers worldwide as of January 2024 [Graph], MarketingCharts, January 25, 2024. [Online]. Available: https://www.statista.com/statistics/1447318/impact-apple-att-ua-performance-worldwide/
