In 2023, purple shampoo was the hair care trend with the highest month-on-month growth in TikTok views, approximately 840 percent. Hair lotion ranked second, followed by the bowl method and deep conditioner. TikTok views for hair growth oil registered an increase of nearly 50 percent in the same time frame.
Leading hair care trends on TikTok worldwide in 2023, by month-on-month views growth
Characteristic
Month-on-month growth in TikTok views
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ProCollective. (August 9, 2023). Leading hair care trends on TikTok worldwide in 2023, by month-on-month views growth [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1447313/global-leading-hair-care-trends-on-tiktok-by-mom-views-growth/
ProCollective. "Leading hair care trends on TikTok worldwide in 2023, by month-on-month views growth." Chart. August 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1447313/global-leading-hair-care-trends-on-tiktok-by-mom-views-growth/
ProCollective. (2023). Leading hair care trends on TikTok worldwide in 2023, by month-on-month views growth. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1447313/global-leading-hair-care-trends-on-tiktok-by-mom-views-growth/
ProCollective. "Leading Hair Care Trends on Tiktok Worldwide in 2023, by Month-on-month Views Growth." Statista, Statista Inc., 9 Aug 2023, https://www.statista.com/statistics/1447313/global-leading-hair-care-trends-on-tiktok-by-mom-views-growth/
ProCollective, Leading hair care trends on TikTok worldwide in 2023, by month-on-month views growth Statista, https://www.statista.com/statistics/1447313/global-leading-hair-care-trends-on-tiktok-by-mom-views-growth/ (last visited July 22, 2024)
Leading hair care trends on TikTok worldwide in 2023, by month-on-month views growth [Graph], ProCollective, August 9, 2023. [Online]. Available: https://www.statista.com/statistics/1447313/global-leading-hair-care-trends-on-tiktok-by-mom-views-growth/