Disney ad revenue by segment 2023

In the fiscal year 2023 (spanning from October 2022 to September 2023), Disney generated 7.42 billion U.S. dollars with the sales of advertising time and space. Out of the total, 4.16 billion were generated in Disney's linear networks segment and 3.26 billion by the direct-to-consumer (streaming) segment. Disney's total ad revenue fell in comparison to the previous fiscal year by roughly 13 percent.

Advertising revenue generated by the Walt Disney Company in fiscal year 2023, by segment (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

November 2023

More information

Region

Worldwide

Survey time period

October 2022 to September 2023

Supplementary notes

Linear networks includes revenues generated by Disney's domestic channels, such as ABC Television Network and eight owned ABC television stations (Broadcasting), and Disney, ESPN (80% interest), Freeform, FX, and National Geographic (73% interest) branded domestic television networks (Cable); international channels, such as Disney, ESPN, Fox, National Geographic and Star branded television networks outside the U.S.; as well as a 50 percent equity investment in A+E Television Networks (A+E), which operates a variety of cable channels including A&E, HISTORY, and Lifetime.
Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video streaming services.
The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.

Numbers have been rounded.

Citation formats