Alcohol name vs store brand preference reasons U.S. 2023

Published by Jan Conway, Jul 30, 2024
According to 31 percent of name brand alcohol consumers in the United States in a 2023 survey, availability was the reason they preferred to purchase name brand alcohol. In contrast, 18 percent of consumers of store brand alcohol indicated the same.

Reasons for preference for store or name brand alcohol in the United States in 2023

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Release date

April 2023

Region

United States

Survey time period

2023

Number of respondents

212 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the date or type of the survey.
More than one answer was possible.

The source asked respondents how much they agreed with the statement "Why do you prefer to buy PRIVATE/NATL ___ products?: Alcohol".

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