In 2023, just eight percent of alcohol consumers aged 55 and older in the United States preferred store brands. This was a notable exception to other age groups, particularly 18 to 24 year-olds, of whom 25 percent preferred store brand alcohol.
Preference for store or name brand alcohol in the United States in 2023, by age
The source does not specify the date or type of the survey.
Figures may not total 100% due to rounding.
The source asked respondents how much they agreed with the statement "For ___ products, do you prefer to buy the store's brand or a national name brand?: Alcohol".
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InMobi. (April 30, 2023). Preference for store or name brand alcohol in the United States in 2023, by age [Graph]. In Statista. Retrieved October 19, 2024, from https://www.statista.com/statistics/1447243/us-alcohol-consumer-brand-preference-by-age/
InMobi. "Preference for store or name brand alcohol in the United States in 2023, by age." Chart. April 30, 2023. Statista. Accessed October 19, 2024. https://www.statista.com/statistics/1447243/us-alcohol-consumer-brand-preference-by-age/
InMobi. (2023). Preference for store or name brand alcohol in the United States in 2023, by age. Statista. Statista Inc.. Accessed: October 19, 2024. https://www.statista.com/statistics/1447243/us-alcohol-consumer-brand-preference-by-age/
InMobi. "Preference for Store or Name Brand Alcohol in The United States in 2023, by Age." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1447243/us-alcohol-consumer-brand-preference-by-age/
InMobi, Preference for store or name brand alcohol in the United States in 2023, by age Statista, https://www.statista.com/statistics/1447243/us-alcohol-consumer-brand-preference-by-age/ (last visited October 19, 2024)
Preference for store or name brand alcohol in the United States in 2023, by age [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1447243/us-alcohol-consumer-brand-preference-by-age/