Main e-commerce promotional strategies in Europe 2023

Published by Daniela Coppola, Feb 13, 2024

In 2023, seasonal sales were by far the most popular promotional strategy in European e-commerce. According to a survey, 88 percent of professionals planned promotions based on sale events like Black Friday, while some 41 percent of them reduced prices using dynamic pricing algorithms.

Most popular e-commerce promotional strategies used in Europe in 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2023

Region

Europe

Survey time period

2023

Special properties

e-commerce professionals*

Supplementary notes

The source did not specify the number of respondents and the date of survey.

*E-commerce professionals from Italy, Spain, Portugal, France, Germany, and the UK.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Online marketplaces in Italy "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Online marketplaces in Italy

Overview

7

Categories

5

Generalist marketplaces

6

Trends

6

Further Content: You might find this interesting as well

Topics

E-commerce in HungaryE-commerce in the European UnionE-commerce in PolandB2B e-commerce in EuropeE-commerce in Central and Eastern Europe (CEE)
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.