Main e-commerce promotional strategies in Europe 2023

Published by Daniela Coppola, Dec 10, 2024

In 2023, seasonal sales were by far the most popular promotional strategy in European e-commerce. According to a survey, 88 percent of professionals planned promotions based on sale events like Black Friday, while some 41 percent of them reduced prices using dynamic pricing algorithms.

Most popular e-commerce promotional strategies used in Europe in 2023

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Source

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Release date

July 2023

Region

Europe

Survey time period

2023

Special properties

e-commerce professionals*

Supplementary notes

The source did not specify the number of respondents and the date of survey.

*E-commerce professionals from Italy, Spain, Portugal, France, Germany, and the UK.

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Topics

E-commerce in HungaryE-commerce in the European UnionE-commerce in PolandB2B e-commerce in EuropeE-commerce in Central and Eastern Europe (CEE)
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