Metaverse impact on e-commerce in Europe 2023

Published by Daniela Coppola, Nov 9, 2024

In 2023, most e-commerce professionals from European companies were skeptical about the impact of metaverse in their industry. A survey revealed that over 54 percent of them believed the metaverse to be a bubble unlikely to revolutionize e-commerce. 15 percent of surveyed professionals thought the metaverse enabled a better customer journey thanks to virtual presentation of products.

Impact of the metaverse according to e-commerce professionals in Europe in 2023

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Release date

July 2023

Region

Europe

Survey time period

2023

Special properties

e-commerce professionals*

Supplementary notes

The source did not specify the number of respondents and the date of survey.

*E-commerce professionals from Italy, Spain, Portugal, France, Germany, and the UK.

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