Digital retail media ad revenue of selected platforms in Latin America 2023

Published by
J. G. Navarro,
Jan 29, 2024
In 2023, Mercado Libre's digital retail media advertising revenue in Latin America amounted to an estimated 625 million U.S. dollars, making it the region's leading online retail media network. Amazon's operations in the two largest Latin American economies – Brazil and Mexico – collectively generated an estimated 237 million dollars in retail media ad revenue.

Digital retail media advertising revenue of selected e-commerce platforms in Latin America in 2023 (in millions U.S. dollars)

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Release date

January 2024

Region

LAC

Survey time period

2022

Special properties

forecasts

Supplementary notes

* E-commerce activity revenue includes all gross first-party sales and/or third-party GMV generated on all online platforms.

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Global overview

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Latin American overview

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Formats

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Mobile

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Audience

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Spotlight: digital retail media

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Topics

Digital retail media advertising in Latin AmericaDigital retail media advertising in BrazilAdvertising in MexicoAdvertising in ChileAdvertising in Peru
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