A global study held in 2023 found that scientists and experts were the most trusted people providing news about climate change, with 73 percent of respondents saying they had trust in them to tell the truth. Among the least trusted groups were journalists, government leaders, and CEOs of companies the respondents worked for.
Most trusted peers and experts for truthful news about climate change and information about prevention measures worldwide as of October 2023
among 13 countries worldwide; 9-point scale; top 4 box, trust
Method of interview
Online survey
Supplementary notes
Sample size varies by country between 978 and 1,002.
Question asked of half the sample, question about 'my CEO' only given to employees of an organization.
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Edelman. (November 14, 2023). Most trusted peers and experts for truthful news about climate change and information about prevention measures worldwide as of October 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1446953/trust-in-climate-news-people-and-public-figures-worldwide/
Edelman. "Most trusted peers and experts for truthful news about climate change and information about prevention measures worldwide as of October 2023." Chart. November 14, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1446953/trust-in-climate-news-people-and-public-figures-worldwide/
Edelman. (2023). Most trusted peers and experts for truthful news about climate change and information about prevention measures worldwide as of October 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1446953/trust-in-climate-news-people-and-public-figures-worldwide/
Edelman. "Most Trusted Peers and Experts for Truthful News about Climate Change and Information about Prevention Measures Worldwide as of October 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1446953/trust-in-climate-news-people-and-public-figures-worldwide/
Edelman, Most trusted peers and experts for truthful news about climate change and information about prevention measures worldwide as of October 2023 Statista, https://www.statista.com/statistics/1446953/trust-in-climate-news-people-and-public-figures-worldwide/ (last visited December 31, 2024)
Most trusted peers and experts for truthful news about climate change and information about prevention measures worldwide as of October 2023 [Graph], Edelman, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1446953/trust-in-climate-news-people-and-public-figures-worldwide/
