As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.
Most used social media platforms among Gen Z and internet users worldwide as of September 2023
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comScore. (December 21, 2023). Most used social media platforms among Gen Z and internet users worldwide as of September 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1446950/gen-z-internet-users-social-media-use/?os=qtft_1no_journeystrue
comScore. "Most used social media platforms among Gen Z and internet users worldwide as of September 2023." Chart. December 21, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1446950/gen-z-internet-users-social-media-use/?os=qtft_1no_journeystrue
comScore. (2023). Most used social media platforms among Gen Z and internet users worldwide as of September 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1446950/gen-z-internet-users-social-media-use/?os=qtft_1no_journeystrue
comScore. "Most Used Social Media Platforms among Gen Z and Internet Users Worldwide as of September 2023." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/1446950/gen-z-internet-users-social-media-use/?os=qtft_1no_journeystrue
comScore, Most used social media platforms among Gen Z and internet users worldwide as of September 2023 Statista, https://www.statista.com/statistics/1446950/gen-z-internet-users-social-media-use/?os=qtft_1no_journeystrue (last visited November 18, 2024)
Most used social media platforms among Gen Z and internet users worldwide as of September 2023 [Graph], comScore, December 21, 2023. [Online]. Available: https://www.statista.com/statistics/1446950/gen-z-internet-users-social-media-use/?os=qtft_1no_journeystrue
