Social media platform usage for Gen Z and global users 2023

Published by
Stacy Jo Dixon,
Feb 2, 2024
As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

Most used social media platforms among Gen Z and internet users worldwide as of September 2023

Characteristic18-24General population
YouTube 96% 97%
TikTok 72% 50%
Instagram 69% 52%
Reddit 55% 37%
Snapchat 56% 24%
Facebook 44% 79%
Twitter 45% 44%
Discord 51% 20%
Pinterest 35% 31%
Twitch 33% 16%
LinkedIn 21% 26%
Nextdoor 5% 15%
Bereal 4% 1%
Showing entries 1 to 13 (13 entries in total)
Created with Highcharts 7.2.2Share of users96%96%72%72%69%69%55%55%56%56%44%44%45%45%51%51%35%35%33%33%21%21%5%5%4%4%97%97%50%50%52%52%37%37%24%24%79%79%44%44%20%20%31%31%16%16%26%26%15%15%1%1%18-24General populationYouTubeTikTokInstagramRedditSnapchatFacebookTwitterDiscordPinterestTwitchLinkedInNextdoorBereal
0%25%50%75%100%125%

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Release date

December 2023

Region

Worldwide

Survey time period

18 to 24 of September, 2023

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