How high is the brand awareness of SHEIN in Brazil? When it comes to fashion online shop users, brand awareness of SHEIN is at 96% in Brazil. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written name.
How popular is SHEIN in Brazil? In total, 64% of fashion online shop users in Brazil say they like SHEIN. However, in actuality, among the 96% of respondents who know SHEIN, 67% of people like the brand.
What is the usage share of SHEIN in Brazil? All in all, 57% of fashion online shop users in Brazil use SHEIN. That means, of the 96% who know the brand, 59% use them.
How loyal are the customers of SHEIN? Around 51% of fashion online shop users in Brazil say they are likely to use SHEIN again. Set in relation to the 57% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around SHEIN in Brazil? In July 2023, about 62% of fashion online shop users in Brazil had heard about SHEIN in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 65%, meaning at the time of the survey there's some buzz around SHEIN in Brazil.
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Shein brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in Brazil in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 30, 2023). Shein brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in Brazil in 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/forecasts/1446948/shein-fashion-online-shops-brand-profile-in-brazil
Statista. "Shein brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in Brazil in 2023." Chart. November 30, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/forecasts/1446948/shein-fashion-online-shops-brand-profile-in-brazil
Statista. (2023). Shein brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in Brazil in 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/forecasts/1446948/shein-fashion-online-shops-brand-profile-in-brazil
Statista. "Shein Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Fashion Online Shop Users in Brazil in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/forecasts/1446948/shein-fashion-online-shops-brand-profile-in-brazil
Statista, Shein brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in Brazil in 2023 Statista, https://www.statista.com/forecasts/1446948/shein-fashion-online-shops-brand-profile-in-brazil (last visited November 03, 2024)
Shein brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in Brazil in 2023 [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/forecasts/1446948/shein-fashion-online-shops-brand-profile-in-brazil