Shein brand profile in Brazil 2023

How high is the brand awareness of SHEIN in Brazil?
When it comes to fashion online shop users, brand awareness of SHEIN is at 96% in Brazil. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written name.

How popular is SHEIN in Brazil?
In total, 64% of fashion online shop users in Brazil say they like SHEIN. However, in actuality, among the 96% of respondents who know SHEIN, 67% of people like the brand.

What is the usage share of SHEIN in Brazil?
All in all, 57% of fashion online shop users in Brazil use SHEIN. That means, of the 96% who know the brand, 59% use them.

How loyal are the customers of SHEIN?
Around 51% of fashion online shop users in Brazil say they are likely to use SHEIN again. Set in relation to the 57% usage share of the brand, this means that 89% of their customers show loyalty to the brand.

What's the buzz around SHEIN in Brazil?
In July 2023, about 62% of fashion online shop users in Brazil had heard about SHEIN in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 65%, meaning at the time of the survey there's some buzz around SHEIN in Brazil.

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