In 2023, research and insights departments in North America and Europe were feeling mostly positive about the potential impact of artificial intelligence (AI) within their enterprise companies. Both insights teams and stakeholders were equally very positive when posed with the AI question, whereas only three percent of the two respondent groups were very cautious about the potential impact of AI.
Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023
Characteristic
Insights team
Stakeholders
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
125 managers and leaders of insights functions and 102 business users and stakeholders for research and insights
Supplementary notes
Respondents were asked: "Overall, how do you feel about the potential impact of AI on research and insights for our organization?" Respondents came from a spread of industry sectors.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Market Logic. (November 20, 2023). Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1446930/ai-impact-on-research-and-insights-in-business/
Market Logic. "Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023." Chart. November 20, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1446930/ai-impact-on-research-and-insights-in-business/
Market Logic. (2023). Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1446930/ai-impact-on-research-and-insights-in-business/
Market Logic. "Potential Impact of Artificial Intelligence (Ai) on Research and Insights Departments at Enterprise Companies in North America and Europe in 2023." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1446930/ai-impact-on-research-and-insights-in-business/
Market Logic, Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023 Statista, https://www.statista.com/statistics/1446930/ai-impact-on-research-and-insights-in-business/ (last visited August 24, 2024)
Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023 [Graph], Market Logic, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1446930/ai-impact-on-research-and-insights-in-business/
