Major mobile shopping apps among female users China 2023, by MAU growth

Published by
Xin Ou,
Feb 1, 2024
In January 2023, Mobile Tmall welcomed a monthly growth of 30.4 percent in the number of monthly active female users, the highest among China's major mobile shopping apps. Pinduoduo ranked the second with 21.9 percent growth. Taote saw a sharp decline by 23.1 percent to 72.34 million monthly active female users.

Major mobile shopping apps among female users in China as of January 2023, by monthly active user (MAU) growth

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Release date

March 2023

Region

China

Survey time period

January 2023

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