A 2023 survey found that a majority of U.S. consumers, 62.4 percent, reported trying new menu items at restaurants occasionally. Meanwhile, only 6.9 percent of consumers stated that they never tried new menu items at restaurants.
Frequency of consumers trying new menu items at restaurants in the United States in 2023
Characteristic
Share of respondents
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DoorDash. (August 23, 2023). Frequency of consumers trying new menu items at restaurants in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/
DoorDash. "Frequency of consumers trying new menu items at restaurants in the United States in 2023." Chart. August 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/
DoorDash. (2023). Frequency of consumers trying new menu items at restaurants in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/
DoorDash. "Frequency of Consumers Trying New Menu Items at Restaurants in The United States in 2023." Statista, Statista Inc., 23 Aug 2023, https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/
DoorDash, Frequency of consumers trying new menu items at restaurants in the United States in 2023 Statista, https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/ (last visited July 22, 2024)
Frequency of consumers trying new menu items at restaurants in the United States in 2023 [Graph], DoorDash, August 23, 2023. [Online]. Available: https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/