Share of time spent engaging on social video online among U.S. users 2019-2025

In 2023, over 56 percent of the time spent on social media platforms for users in the United States was spent on social video activities. This represents an increase from the previous year, when the time spent engaging with social video among U.S. users was of around 53.3 percent, compared to 46.7 percent of the total social media time spent on other social network activities.