According to a survey conducted in China in January 2024, around two-thirds of respondents said they will pay attention to product brands when shopping for ready-made Chinese New Year meals. Only approximately four percent of the surveyed people did not care about the brands of such products.
Brand consideration when purchasing pre-prepared Chinese New Year's food in China as of January 2024
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iiMedia Research. (January 8, 2024). Brand consideration when purchasing pre-prepared Chinese New Year's food in China as of January 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1446675/china-spring-festival-cuisine-products-brand-consideration/
iiMedia Research. "Brand consideration when purchasing pre-prepared Chinese New Year's food in China as of January 2024 ." Chart. January 8, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1446675/china-spring-festival-cuisine-products-brand-consideration/
iiMedia Research. (2024). Brand consideration when purchasing pre-prepared Chinese New Year's food in China as of January 2024 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1446675/china-spring-festival-cuisine-products-brand-consideration/
iiMedia Research. "Brand Consideration When Purchasing Pre-prepared Chinese New Year's Food in China as of January 2024 ." Statista, Statista Inc., 8 Jan 2024, https://www.statista.com/statistics/1446675/china-spring-festival-cuisine-products-brand-consideration/
iiMedia Research, Brand consideration when purchasing pre-prepared Chinese New Year's food in China as of January 2024 Statista, https://www.statista.com/statistics/1446675/china-spring-festival-cuisine-products-brand-consideration/ (last visited July 22, 2024)
Brand consideration when purchasing pre-prepared Chinese New Year's food in China as of January 2024 [Graph], iiMedia Research, January 8, 2024. [Online]. Available: https://www.statista.com/statistics/1446675/china-spring-festival-cuisine-products-brand-consideration/