Italy: sales value of wine in retail 2023, by type

Published by
T. Ozbun,
Jan 29, 2024
Still red wine was the most popular wine in Italy, with more than one billion euros sold in the year ending January 2023. Still white wine followed with a sales value of close to 794 million euros. The sales value of fortified rosé wine amounted to 568 thousand euros, the least sold wine type in Italy.

Sales value of wine in retail in Italy in 2023, by type (in euros)

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Release date

March 2023

Region

Italy

Survey time period

2023*

Supplementary notes

*Year ending January 2023
Sales in hypermarkets, supermarkets, convenience stores, discount stores, and e-commerce.

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