U.S. Hispanics: preferred retailers to shop at in 2023

Published by Statista Research Department, Feb 8, 2024
In 2023, close to two-thirds of Hispanic Americans surveyed stated that Amazon was their favorite retailer. Still, more U.S. Non-Hispanics favored the online giant that year. In the case of Ikea, the Swedish furniture company was clearly more popular among U.S. Hispanics than their Non-Hispanic counterpart.

Favorite retailers among Hispanic Americans and non-Hispanic Americans in the United States in 2023

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Release date

May 2023

Region

United States

Survey time period

March 28 to April 26, 2023

Age group

18 years and older

Special properties

U.S. Hispanic and non-Hispanic adults*

Supplementary notes

*U.S. Hispanic Adults: 440-3,905 responses from 03/28/2023 to 04/26/2023.
U.S. Non-Hispanic Adults: 9,532-50,810 from 03/28/2023 to 04/26/2023.
Excludes 'neutral' and 'unfavorable'
Weighted by U.S. Census 18+

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Topics

U.S. Hispanics: shopping behaviorU.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behaviorHispanic health in the U.S.Hispanic population in the U.S.
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