Italy: sales volume of wine in retail 2023, by type

Published by
T. Ozbun,
Jan 29, 2024
Still red wine was the most popular wine in Italy, with more than 284 million liters sold in the year ending January 2023. Still white wine followed with a sales volume of close to 249 million liters. The sales volume of fortified rosé wine amounted to 66.5 thousand liters, the least sold wine type in Italy.

Sales volume of wine in retail in Italy in 2023, by type (in liters)

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Release date

March 2023

Region

Italy

Survey time period

2023*

Supplementary notes

*Year ending January 2023
Sales in hypermarkets, supermarkets, convenience stores, discount stores, and e-commerce.

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Sales

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Consumption

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Wine market in EuropeNon-alcoholic beer industry in the United StatesEuropean beer marketWine in FranceDirect-to-consumer alcohol in the United States
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