Shopping habits among backpack buyers in the United States 2023

Published by
D. Tighe,
Jan 26, 2024
In 2023, about 40 percent of U.S. consumers that purchased rucksacks recently said they would switch brands if the brand did not align with their own values. In contrast, about a third of people who had not bought backpacks said the same.

Leading shopping habits among shoppers who bought backpacks compared to shoppers who did not in the United States in 2023

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Release date

November 2023

Region

United States

Survey time period

Fall 2023

Number of respondents

1,502*

Age group

21-64 years

Supplementary notes

The survey questions were phrased as follows:
"How much do you agree or disagree with the following statements? (Select one for each statement)"

* 293 respondents had bought backpacks in the last 30 days, while 1,209 had not.

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