Backpack buyers who would pay more for sustainable items in the U.S. 2023

Published by
D. Tighe,
Jan 26, 2024
In 2023, the vast majority (more than 80 percent) of consumers who bought backpacks in the last month said they would be willing to pay more for sustainably sourced items.

Share of backpack purchasers who would pay more for sustainably sourced items in the United States in 2023

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Release date

November 2023

Region

United States

Survey time period

September 2023

Number of respondents

293*

Age group

21-65 years

Special properties

Consumers who bought backpacks in the past month

Supplementary notes

* For the entire study, 1,502 consumers were surveyed.

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