Leading channels used when buying backpacks in the United States 2023

Published by
D. Tighe,
Jan 26, 2024
In 2023, over half of U.S. consumers who bought a rucksack in the past month specifically purchased it in-store. Only one in 10 surveyed shoppers in the United States had bought theirs on their phone in the past 30 days.

Leading channels used when buying backpacks among consumers in the United States in 2023

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Release date

November 2023

Region

United States

Survey time period

September 2023

Number of respondents

293*

Age group

21-65 years

Special properties

Consumers who bought backpacks in the past month

Supplementary notes

Missing percentage points are probably due to rounding.

* For this study, 1,502 consumers were surveyed.

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