Use of official app for a store or brand in India November 2023, by age

Published by A. Minhas, Jan 23, 2024
In a Rakuten Insight survey conducted in November 2023, 75 percent of participants between 25 and 34 years of age used the store or brand's official app for shopping online. Whereas, 23 percent of respondents did not use the official apps for online shopping in India.

Use of official app for a store or brand in India as of November 2023, by age

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

34,923 respondents

Age group

16 years and above

Method of interview

Online survey

Supplementary notes

Survey question: "Do you use an official app for a store or a brand?"

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