Leading live selling channels SEA 2022, by platform

Published by Statista Research Department, Sep 11, 2024
According to a survey from November 2022, Shopee was the most used channel for live selling in Southeast Asia, with 27 percent of the surveyed live sellers using the platform for live commerce. Facebook and TikTok were other popular live selling channels in Southeast Asia as of November 2022.

Leading live selling channels in Southeast Asia in 2022, by platform

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Release date

March 2023

Region

Asia

Survey time period

November 2022

Number of respondents

1,186 respondents

Supplementary notes

Original question: "What channels do you use for Live Selling?"

Number of respondents in:
Singapore - 204;
Malaysia - 224;
Indonesia - 316;
the Philippines - 153;
Thailand - 134;
and Vietnam - 155.

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Overview

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Usage

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Channels

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Consumer behavior

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Topics

Live commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionSocial commerce in Southeast AsiaE-commerce in Southeast Asia
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