According to data, in 2022 around 71 percent of Italian shelf products in Japanese food retail were imitation products while only 29 percent were authentic. On the other hand, in France, 51 percent of products were authentic while 49 percent were Italian sounding.
Share of Italian sounding and authentic Italian products in food retail in selected countries in 2022
Australia, Brazil, Canada, China, France, Germany, Japan, Netherlands, United Kingdom, United States
Survey time period
2022
Supplementary notes
The Italian sounding phenomenon consists in the use of names, geographic references, images, color combinations, and brands that evoke Italy on labels and packaging of non-Italian agri-food products.
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Mark Up. (October 31, 2023). Share of Italian sounding and authentic Italian products in food retail in selected countries in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1446468/share-of-italian-sounding-products-food-retail-by-country/
Mark Up. "Share of Italian sounding and authentic Italian products in food retail in selected countries in 2022." Chart. October 31, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1446468/share-of-italian-sounding-products-food-retail-by-country/
Mark Up. (2023). Share of Italian sounding and authentic Italian products in food retail in selected countries in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1446468/share-of-italian-sounding-products-food-retail-by-country/
Mark Up. "Share of Italian Sounding and Authentic Italian Products in Food Retail in Selected Countries in 2022." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1446468/share-of-italian-sounding-products-food-retail-by-country/
Mark Up, Share of Italian sounding and authentic Italian products in food retail in selected countries in 2022 Statista, https://www.statista.com/statistics/1446468/share-of-italian-sounding-products-food-retail-by-country/ (last visited August 24, 2024)
Share of Italian sounding and authentic Italian products in food retail in selected countries in 2022 [Graph], Mark Up, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1446468/share-of-italian-sounding-products-food-retail-by-country/
