During a survey among digital audio listeners in the United States in June 2023, around 39 percent of respondents said they were willing to hear some ads in order to avoid paying a subscription fee. This was followed by 36 percent of respondents saying they would rather pay a subscription fee than consume ads on digital audio platforms.
Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023
The source does not specify the survey type or the age of respondents.
The source does not provide any information regarding missing percentage points to 100.
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Integral Ad Science. (October 3, 2023). Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science. "Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023." Chart. October 3, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science. (2023). Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science. "Leading Preferences for Ads on Digital Audio Platforms among Consumers in The United States as of June 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science, Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023 Statista, https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/ (last visited November 21, 2024)
Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023 [Graph], Integral Ad Science, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
