Based on a 2023 survey conducted in Italy, 31 percent of consumers considered the primary feature for food and beverages to be considered sustainable was their place of origin or production. Additionally, 28 percent of respondents considered the packaging in their evaluation of sustainability.
Main features of sustainable food and beverages according to Italian individuals in 2023
Characteristic
Share of respondents
Place of origin/production (e.g., 100% Italian, local..)
31%
Packaging/wrapping (e.g. plastic free, with recycled material, reusable..)
28%
Raw materials from which the product is made (e.g., 100% of plant origin..)
14%
Products with environmental or social certifications (organic, fair trade ..)
13%
Sustainability characteristics communicated on the label even if not certified (green claims)
11%
Message broadcast in the media (social networks, TV, radio,...)
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SINAB (Italy). (September 7, 2023). Main features of sustainable food and beverages according to Italian individuals in 2023 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1446235/main-features-of-sustainable-food-according-to-italians/
SINAB (Italy). "Main features of sustainable food and beverages according to Italian individuals in 2023." Chart. September 7, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1446235/main-features-of-sustainable-food-according-to-italians/
SINAB (Italy). (2023). Main features of sustainable food and beverages according to Italian individuals in 2023. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1446235/main-features-of-sustainable-food-according-to-italians/
SINAB (Italy). "Main Features of Sustainable Food and Beverages According to Italian Individuals in 2023." Statista, Statista Inc., 7 Sep 2023, https://www.statista.com/statistics/1446235/main-features-of-sustainable-food-according-to-italians/
SINAB (Italy), Main features of sustainable food and beverages according to Italian individuals in 2023 Statista, https://www.statista.com/statistics/1446235/main-features-of-sustainable-food-according-to-italians/ (last visited January 09, 2025)
Main features of sustainable food and beverages according to Italian individuals in 2023 [Graph], SINAB (Italy), September 7, 2023. [Online]. Available: https://www.statista.com/statistics/1446235/main-features-of-sustainable-food-according-to-italians/
