Negative attitudes towards ads on websites in the UK in 2018

Published by Statista Research Department, Apr 27, 2023
This statistic shows the negative attitudes towards ads on websites in the United Kingdom (UK) in 2018. According to the survey, 45 percent of the respondents in the age group of 15-25 years had a negative attitude towards ads on websites. Respondents aged 56 and more were more likely to be annoyed with ads on websites. 68% of respondents from this age group displayed a negative attitude towards ads on websites.

Negative attitudes towards ads on websites in the United Kingdom (UK) in 2018, by age group (in percent)

CharacteristicShare of respondents
15-25 45%
26-35 52%
36-45 55%
46-55 57%
56+ 68%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents45%45%52%52%55%55%57%57%68%68%15-2526-3536-4546-5556+
0%10%20%30%40%50%60%70%80%

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Source

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AudienceProject

Release date

June 2018

Region

United Kingdom

Survey time period

Q2 2018

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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