According to survey results from July 2023, the majority of consumers in selected European countries were not prepared to buy a car from a Chinese brand. Nearly three quarters of French respondents reported they were not prepared to buy a car from a Chinese brand, and this was the highest share of participants in all nine countries. On the other hand, Spanish respondents have the most positive attitude about buying a car from Chinese brands, with 42 percent of these consumers reporting they felt prepared to purchase these vehicles.
Share of respondents prepared to buy a car from a Chinese brand in selected European countries, as of July 2023
Belgium, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, United Kingdom
Survey time period
June 28 to July 17, 2023
Number of respondents
9,400 respondents
Age group
18-65 years
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Original survey question: "Would you be prepared to buy a car brand from China?"
The data displayed here is made of two subtotals. "Yes" comprises respondents having answered "Yes, definitely" and "Yes, probably" to the survey question. "No" represents respondents having answered "No, probably not" and "No, definitely not" to the survey question.
The quota approach was employed to ensure that the sample was representative of gender and age. 3,000 interviews were conducted in France and 800 in each of the other countries.
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Observatoire Cetelem. (October 17, 2023). Share of respondents prepared to buy a car from a Chinese brand in selected European countries, as of July 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1446101/share-of-european-respondents-prepared-to-buy-a-car-from-a-chinese-brand-by-country/
Observatoire Cetelem. "Share of respondents prepared to buy a car from a Chinese brand in selected European countries, as of July 2023." Chart. October 17, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1446101/share-of-european-respondents-prepared-to-buy-a-car-from-a-chinese-brand-by-country/
Observatoire Cetelem. (2023). Share of respondents prepared to buy a car from a Chinese brand in selected European countries, as of July 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1446101/share-of-european-respondents-prepared-to-buy-a-car-from-a-chinese-brand-by-country/
Observatoire Cetelem. "Share of Respondents Prepared to Buy a Car from a Chinese Brand in Selected European Countries, as of July 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1446101/share-of-european-respondents-prepared-to-buy-a-car-from-a-chinese-brand-by-country/
Observatoire Cetelem, Share of respondents prepared to buy a car from a Chinese brand in selected European countries, as of July 2023 Statista, https://www.statista.com/statistics/1446101/share-of-european-respondents-prepared-to-buy-a-car-from-a-chinese-brand-by-country/ (last visited December 22, 2024)
Share of respondents prepared to buy a car from a Chinese brand in selected European countries, as of July 2023 [Graph], Observatoire Cetelem, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1446101/share-of-european-respondents-prepared-to-buy-a-car-from-a-chinese-brand-by-country/
