According to a survey conducted in the United States in late 2023, Gen Z was the generation that made the most purchases from influencer-founded brands online, with 33 of respondents stating that. Naturally, the least digital generation, the Baby boomers, did that the least, with only four percent of people born between 1941 and 1964 purchasing products from influencer-founded brands.
Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation
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eMarketer. (December 18, 2023). Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1446098/usa-purchase-influencer-brands-generation/
eMarketer. "Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation." Chart. December 18, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1446098/usa-purchase-influencer-brands-generation/
eMarketer. (2023). Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1446098/usa-purchase-influencer-brands-generation/
eMarketer. "Share of Adults in The United States Who Made a Purchase from An Influencer-founded Brand as of November 2023, by Generation." Statista, Statista Inc., 18 Dec 2023, https://www.statista.com/statistics/1446098/usa-purchase-influencer-brands-generation/
eMarketer, Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation Statista, https://www.statista.com/statistics/1446098/usa-purchase-influencer-brands-generation/ (last visited October 31, 2024)
Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation [Graph], eMarketer, December 18, 2023. [Online]. Available: https://www.statista.com/statistics/1446098/usa-purchase-influencer-brands-generation/
