U.S. adults buying a product from an influencer-founded brand 2023, by generation

Share of adults in the United States who made a purchase from an influencer-founded brand as of November 2023, by generation

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Sources

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Release date

December 2023

Region

United States

Survey time period

November 2023

Age group

18 years and older

Supplementary notes

The source does not specify number of respondents and date of survey.

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