Top online personal care retailers in Germany 2023, by purchase intent clicks

Published by
Kasia Davies,
Jan 25, 2024

During the surveyed time from June 2022 to May 2023, Shop-Apotheke emerged as the leading online personal care retailer in Germany. In terms of purchase intent clicks, the online store accounted for 20.7 percent of the total share. dm ranked second, with a share of almost 10 percent. 

Leading online personal care retailers in Germany in 2023, by purchase intent clicks

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Source

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Release date

January 2024

Region

Europe, Germany

Survey time period

June 1, 2022 to May 31, 2023

Supplementary notes

The source defines purchase intent clicks as the amount of times a consumer has clicked through to a minimum of one retailer during one session.

Date of release is the date of access.

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