According to a panel survey conducted in August 2023, the leading sources of influence when deciding what back-to-school purchases to make were recommendations from family and friends, as well as in-store displays.
Leading sources influencing back-to-school purchases in the United Kingdom (UK) in 2023
Characteristic
Share of respondents
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SAGO. (January 11, 2024). Leading sources influencing back-to-school purchases in the United Kingdom (UK) in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1445967/sources-influencing-back-to-school-purchases-uk/
SAGO. "Leading sources influencing back-to-school purchases in the United Kingdom (UK) in 2023." Chart. January 11, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1445967/sources-influencing-back-to-school-purchases-uk/
SAGO. (2024). Leading sources influencing back-to-school purchases in the United Kingdom (UK) in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1445967/sources-influencing-back-to-school-purchases-uk/
SAGO. "Leading Sources Influencing Back-to-school Purchases in The United Kingdom (Uk) in 2023." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1445967/sources-influencing-back-to-school-purchases-uk/
SAGO, Leading sources influencing back-to-school purchases in the United Kingdom (UK) in 2023 Statista, https://www.statista.com/statistics/1445967/sources-influencing-back-to-school-purchases-uk/ (last visited August 25, 2024)
Leading sources influencing back-to-school purchases in the United Kingdom (UK) in 2023 [Graph], SAGO, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1445967/sources-influencing-back-to-school-purchases-uk/