The average per-person purchase volume of plant-based milk alternatives in Japan exceeded five liters in fiscal year 2021, with soy milk leading the market by a large margin. Almond-based substitutes followed as the second emerging segment, with an annual per capita purchase volume of around 310 ml.
Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type
(in liter)
fiscal year 2018 to 2021: the Japanese fiscal years run from April 1 of the stated year and ends on March 31 of the following year
Number of respondents
26,000+ respondents
Age group
18-69 years old
Method of interview
Online panel
Supplementary notes
Figures are calculations based on the purchase data of registered users of a survey monitor on milk and plant-based milk substitutes (soy milk, oat milk, almond milk, and other plant-based milk products). The samples for the calculations of each fiscal year were as follows:
2018: n=26,755
2019: n=26,960
2020: n=27,213
2021: n=27,241
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Japan Dairy Association (J-milk). (April 7, 2023). Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type (in liter) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/
Japan Dairy Association (J-milk). "Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type (in liter)." Chart. April 7, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/
Japan Dairy Association (J-milk). (2023). Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type (in liter). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/
Japan Dairy Association (J-milk). "Per Capita Purchase Volume of Plant-based Milk Alternatives in Japan from Fiscal Year 2018 to 2021, by Type (in Liter)." Statista, Statista Inc., 7 Apr 2023, https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/
Japan Dairy Association (J-milk), Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type (in liter) Statista, https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/ (last visited November 03, 2024)
Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type (in liter) [Graph], Japan Dairy Association (J-milk), April 7, 2023. [Online]. Available: https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/
