The average per-person purchase volume of plant-based milk alternatives in Japan exceeded five liters in fiscal year 2021, with soy milk leading the market by a large margin. Almond-based substitutes followed as the second emerging segment, with an annual per capita purchase volume of around 310 ml.
Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type
(in liter)
fiscal year 2018 to 2021: the Japanese fiscal years run from April 1 of the stated year and ends on March 31 of the following year
Number of respondents
26,000+ respondents
Age group
18-69 years old
Method of interview
Online panel
Supplementary notes
Figures are calculations based on the purchase data of registered users of a survey monitor on milk and plant-based milk substitutes (soy milk, oat milk, almond milk, and other plant-based milk products). The samples for the calculations of each fiscal year were as follows:
2018: n=26,755
2019: n=26,960
2020: n=27,213
2021: n=27,241
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Japan Dairy Association (J-milk). (April 7, 2023). Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type (in liter) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/
Japan Dairy Association (J-milk). "Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type (in liter)." Chart. April 7, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/
Japan Dairy Association (J-milk). (2023). Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type (in liter). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/
Japan Dairy Association (J-milk). "Per Capita Purchase Volume of Plant-based Milk Alternatives in Japan from Fiscal Year 2018 to 2021, by Type (in Liter)." Statista, Statista Inc., 7 Apr 2023, https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/
Japan Dairy Association (J-milk), Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type (in liter) Statista, https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/ (last visited December 23, 2024)
Per capita purchase volume of plant-based milk alternatives in Japan from fiscal year 2018 to 2021, by type (in liter) [Graph], Japan Dairy Association (J-milk), April 7, 2023. [Online]. Available: https://www.statista.com/statistics/1445904/japan-annual-per-capita-milk-substitute-purchase-volume-by-type/
