Consumer attitudes towards beauty brands 2023, by generation

Published by Statista Research Department, Feb 5, 2024
In a survey conducted in March 2023 among consumers worldwide, 46 percent of Gen Z respondents claimed that they were willing to pay more to buy beauty products from a sustainable beauty brand. For comparison, only 25 percent of Baby boomers stated the same. Moreover, 57 percent of Millennials were willing to pay more for a high-quality beauty product, as compared to 44 percent of their younger Gen Z counterparts.

Consumer attitudes towards beauty brands worldwide as of March 2023, by generation

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Release date

May 2023

Region

Worldwide

Survey time period

March 2023

Number of respondents

1,947 Gen Z; 4,333 Millennials; 3,952 Gen X; 1,7778 Boomers

Age group

18-64 years

Supplementary notes

Exact date of publication and type of survey is not stated by the source.

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Topics

Beauty brands on social mediaCelebrity beauty brandsSocial media advertising and marketing worldwideSocial media advertising and marketing in the U.S.Brands on social media
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