In a survey conducted in March 2023 among consumers worldwide, 46 percent of Gen Z respondents claimed that they were willing to pay more to buy beauty products from a sustainable beauty brand. For comparison, only 25 percent of Baby boomers stated the same. Moreover, 57 percent of Millennials were willing to pay more for a high-quality beauty product, as compared to 44 percent of their younger Gen Z counterparts.
Consumer attitudes towards beauty brands worldwide as of March 2023, by generation
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McKinsey & Company. (May 22, 2023). Consumer attitudes towards beauty brands worldwide as of March 2023, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1445808/consumer-attitudes-beauty-brands-generation/
McKinsey & Company. "Consumer attitudes towards beauty brands worldwide as of March 2023, by generation." Chart. May 22, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1445808/consumer-attitudes-beauty-brands-generation/
McKinsey & Company. (2023). Consumer attitudes towards beauty brands worldwide as of March 2023, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1445808/consumer-attitudes-beauty-brands-generation/
McKinsey & Company. "Consumer Attitudes towards Beauty Brands Worldwide as of March 2023, by Generation." Statista, Statista Inc., 22 May 2023, https://www.statista.com/statistics/1445808/consumer-attitudes-beauty-brands-generation/
McKinsey & Company, Consumer attitudes towards beauty brands worldwide as of March 2023, by generation Statista, https://www.statista.com/statistics/1445808/consumer-attitudes-beauty-brands-generation/ (last visited November 21, 2024)
Consumer attitudes towards beauty brands worldwide as of March 2023, by generation [Graph], McKinsey & Company, May 22, 2023. [Online]. Available: https://www.statista.com/statistics/1445808/consumer-attitudes-beauty-brands-generation/
