Industries with high CDP take-up worldwide 2023

Published by Statista Research Department, Oct 30, 2024
During a survey carried out mid-2023, 80 percent of responding customer data platform vendors stated that they saw a significant level of CDP deployment in the retail industry. The financial and travel industries were named by 48 percent of respondents in that context.

Industries with high customer data platform (CDP) take-up according to customer data platform vendors worldwide as of July 2023

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Release date

July 2023

Region

Worldwide

Survey time period

July 2023

Number of respondents

184 respondents

Special properties

among CDP Institute members who self-classified as customer data platform vendors

Supplementary notes

Original questions: "In which industries have you seen significant levels of CDP deployment?"

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Overview

5

Largest players

5

Customer data platforms (CDPs)

7

First-party data

4

Audiences

4

Spotlight: United States

8

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Topics

Walled gardensGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Tencent HoldingsBaidu Inc.Digital advertising worldwide
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