In fiscal year 2021, the annual per-person purchase volume of milk in Japan exceeded 34 liters, out of which whole milk accounted for almost 25 liters. Milk-based drinks, referring to beverages fortified with minerals or flavored with fruit aroma, followed as the second most bought category.
Per capita purchase volume of milk in Japan from fiscal year 2018 to 2021, by type
(in liter)
fiscal year 2018 to 2021: the Japanese fiscal years run from April 1 of each stated year and ends on March 31 of the following year
Number of respondents
26,000+ respondents
Age group
18-69 years old
Method of interview
Online panel
Supplementary notes
Figures are calculations based on the purchase data of registered users of a survey monitor on milk and plant-based milk substitutes (soy milk, oat milk, almond milk, and other plant-based milk products). The samples for the calculations of each fiscal year were as follows:
2018: n=26,755
2019: n=26,960
2020: n=27,213
2021: n=27,241
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Japan Dairy Association (J-milk). (April 7, 2023). Per capita purchase volume of milk in Japan from fiscal year 2018 to 2021, by type (in liter) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1445731/japan-annual-per-capita-milk-purchase-volume-by-type/
Japan Dairy Association (J-milk). "Per capita purchase volume of milk in Japan from fiscal year 2018 to 2021, by type (in liter)." Chart. April 7, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1445731/japan-annual-per-capita-milk-purchase-volume-by-type/
Japan Dairy Association (J-milk). (2023). Per capita purchase volume of milk in Japan from fiscal year 2018 to 2021, by type (in liter). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1445731/japan-annual-per-capita-milk-purchase-volume-by-type/
Japan Dairy Association (J-milk). "Per Capita Purchase Volume of Milk in Japan from Fiscal Year 2018 to 2021, by Type (in Liter)." Statista, Statista Inc., 7 Apr 2023, https://www.statista.com/statistics/1445731/japan-annual-per-capita-milk-purchase-volume-by-type/
Japan Dairy Association (J-milk), Per capita purchase volume of milk in Japan from fiscal year 2018 to 2021, by type (in liter) Statista, https://www.statista.com/statistics/1445731/japan-annual-per-capita-milk-purchase-volume-by-type/ (last visited November 21, 2024)
Per capita purchase volume of milk in Japan from fiscal year 2018 to 2021, by type (in liter) [Graph], Japan Dairy Association (J-milk), April 7, 2023. [Online]. Available: https://www.statista.com/statistics/1445731/japan-annual-per-capita-milk-purchase-volume-by-type/
