![A. Guttmann](https://cdn.statcdn.com/static/../CMS/contactperson/ERI670_1591697933.png)
Video audience share in Brazil 2023, by platform
In March 2023, over 70 percent of TV sets in Brazil tuned in to free TV, with the 10 percent who tuned in to pay TV the linear TV consumption that month surpassed 85 percent. At the same time streaming from video-on-demand platforms accounted for 6.1 percent of TV sets, and YouTube viewing added up to 7.8 percent of TV sets in Brazil.