During a survey carried out mid-2023, nearly 70 percent of responding customer data platform vendors stated that their clients slightly or significantly increased their investments in CDPs in the 12 months leading up to the survey. A similar share expected that the spending will increase further in the coming 12 months.
Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023
among CDP Institute members who self-classified as customer data platform vendors
Supplementary notes
Original questions: "How have your clients' investments in CDP projects changed in the past twelve months?" and "How do you expect your clients’ investment in CDP projects to change in the next twelve months?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CDP Institute. (July 31, 2023). Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1445700/investments-cdp-worldwide/
CDP Institute. "Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023." Chart. July 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1445700/investments-cdp-worldwide/
CDP Institute. (2023). Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1445700/investments-cdp-worldwide/
CDP Institute. "Change in Customer Data Platform (Cdp) Investments According to Customer Data Platform Vendors Worldwide as of July 2023." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1445700/investments-cdp-worldwide/
CDP Institute, Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023 Statista, https://www.statista.com/statistics/1445700/investments-cdp-worldwide/ (last visited December 21, 2024)
Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023 [Graph], CDP Institute, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1445700/investments-cdp-worldwide/
