During a survey carried out mid-2023, nearly 70 percent of responding customer data platform vendors stated that their clients slightly or significantly increased their investments in CDPs in the 12 months leading up to the survey. A similar share expected that the spending will increase further in the coming 12 months.
Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023
among CDP Institute members who self-classified as customer data platform vendors
Supplementary notes
Original questions: "How have your clients' investments in CDP projects changed in the past twelve months?" and "How do you expect your clients’ investment in CDP projects to change in the next twelve months?"
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CDP Institute. (July 31, 2023). Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1445700/investments-cdp-worldwide/
CDP Institute. "Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023." Chart. July 31, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1445700/investments-cdp-worldwide/
CDP Institute. (2023). Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1445700/investments-cdp-worldwide/
CDP Institute. "Change in Customer Data Platform (Cdp) Investments According to Customer Data Platform Vendors Worldwide as of July 2023." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1445700/investments-cdp-worldwide/
CDP Institute, Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023 Statista, https://www.statista.com/statistics/1445700/investments-cdp-worldwide/ (last visited November 03, 2024)
Change in customer data platform (CDP) investments according to customer data platform vendors worldwide as of July 2023 [Graph], CDP Institute, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1445700/investments-cdp-worldwide/