During a survey carried out mid-2023, 43 percent of responding customer data platform users stated that lack of cooperation within their organization was one of three leading obstacles to better customer data utilization. The inability to assemble the data ranked second, named by 42 percent of respondents.
Leading obstacles to better customer data utilization according to customer data platform users worldwide as of July 2023
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Leading obstacles to better customer data utilization according to customer data platform users worldwide as of July 2023
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CDP Institute. (July 31, 2023). Leading obstacles to better customer data utilization according to customer data platform users worldwide as of July 2023 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1445692/obstacles-customer-data-use-worldwide/
CDP Institute. "Leading obstacles to better customer data utilization according to customer data platform users worldwide as of July 2023." Chart. July 31, 2023. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1445692/obstacles-customer-data-use-worldwide/
CDP Institute. (2023). Leading obstacles to better customer data utilization according to customer data platform users worldwide as of July 2023. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1445692/obstacles-customer-data-use-worldwide/
CDP Institute. "Leading Obstacles to Better Customer Data Utilization According to Customer Data Platform Users Worldwide as of July 2023." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1445692/obstacles-customer-data-use-worldwide/
CDP Institute, Leading obstacles to better customer data utilization according to customer data platform users worldwide as of July 2023 Statista, https://www.statista.com/statistics/1445692/obstacles-customer-data-use-worldwide/ (last visited May 15, 2025)
Leading obstacles to better customer data utilization according to customer data platform users worldwide as of July 2023 [Graph], CDP Institute, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1445692/obstacles-customer-data-use-worldwide/
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