During a survey carried out mid-2023, 78 percent of responding customer data platform users stated that the ability to ingest data from all sources was one of the three most important capabilities of a CDP. The ability to match identities ranked second, named by 52 percent of respondents.
Most important capabilities of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023
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CDP Institute. (July 31, 2023). Most important capabilities of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1445690/cdps-capabilities-worldwide/
CDP Institute. "Most important capabilities of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023." Chart. July 31, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1445690/cdps-capabilities-worldwide/
CDP Institute. (2023). Most important capabilities of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1445690/cdps-capabilities-worldwide/
CDP Institute. "Most Important Capabilities of Customer Data Platforms (Cdps) According to Customer Data Platform Users Worldwide as of July 2023." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1445690/cdps-capabilities-worldwide/
CDP Institute, Most important capabilities of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023 Statista, https://www.statista.com/statistics/1445690/cdps-capabilities-worldwide/ (last visited November 23, 2024)
Most important capabilities of customer data platforms (CDPs) according to customer data platform users worldwide as of July 2023 [Graph], CDP Institute, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1445690/cdps-capabilities-worldwide/
